One Recording. A Quarter of Publishing.
You have keynoted the conferences and sat for the podcasts. That material was seen once, by the people in the room. We transcribe it, rank it, and cut it into the clips, posts and articles that reach the feed your industry actually reads.
Supply was never the problem.
A 45-minute panel is roughly 6,500 words of transcript. Inside it there are usually twelve to eighteen claims worth publishing, three or four stories nobody else can tell, and one line that will outperform everything else you post that quarter.
Most of it is still sitting on a conference organizer’s Vimeo account with 40 views. That is a distribution problem, and distribution is fixable without you recording anything new.
It is rarely the prepared answer. It is the aside at minute 32 when someone asks a follow-up and you drop the qualifier you were using for the audience. Those lines convert because they sound like a person, not a panel.
What one 45-minute session yields
Figures are the median across repurposing engagements. A panel with four speakers yields less of your own material than a solo keynote; we tell you which is which before we quote a batch.
From archive to calendar in five steps.
Collect the archive
You send links or files for anything recorded in roughly the last two years: podcast episodes, keynotes, webinars, panels, internal all-hands you have permission to use.
Transcribe and rank
Everything gets transcribed, then scored against your positioning. You get a ranked list of the segments worth cutting and an honest note on what is not worth the effort.
Cut and write
Clips are cut on the sentence rather than the clock, captioned and colour-corrected. Posts and articles are written from your phrasing, not pasted out of the transcript.
You approve the batch
A single review pass covering the whole quarter, usually 60 to 90 minutes of your time. Approve, cut or send back anything that misrepresents what you meant.
Publish across twelve weeks
We schedule the batch so you stay visible between conference seasons, handle replies in your voice for your approval, and report monthly on reach and inbound.
Five formats, cut for how each one is actually watched.
Nothing is copy-pasted between formats. A line that works spoken rarely works read.
Captioned vertical clips
Thirty to seventy-five seconds, burned-in captions, cut where the thought ends rather than at a round number. Most feed views are silent, so the caption is the deliverable.
~9 per sessionLinkedIn posts
Rewritten from your spoken phrasing into something that reads. Each references the moment it came from so you can check it against the recording.
~14 per sessionLong-form articles
One piece per two sessions, 900 to 1,400 words, usually built around the argument you only got 90 seconds to make on stage.
2 per sessionQuote graphics
Your line set in your visual style, sized for LinkedIn and for the slide someone else will screenshot into their own deck.
~6 per sessionNewsletter issues
A monthly digest for your own list, if you have one. This is where the people who cannot see your posts because of the algorithm still get the thinking.
MonthlyThree things, and none of them is writing.
Getting a batch started takes about twenty minutes of your time. The rest is on us until the review pass.
Links to the recordings
Podcast episodes, YouTube or Vimeo URLs, conference portals, or raw files if you have them. A list in an email is fine.
Clearance where it is not yours
Most hosts and organizers are glad for the promotion. We draft the ask for you to send, and we skip anything you cannot clear.
A headshot and a colour
For clip end-cards and quote graphics. If you have brand guidelines we follow them; if you do not, we propose something and you pick.
- You have at least four recorded appearances from the last two years.
- The audio is usable. Conference-floor sound is fine; a phone in a tote bag is not.
- You are willing to do one 90-minute review pass per quarter.
- You want the back catalogue working, not a new weekly commitment.
- You have one podcast appearance from 2019. Start with Thought Leadership Content and build the archive as you go.
- Everything you have said publicly was on a panel where you spoke for four minutes.
- The recordings belong to an employer who will not release them.
Before you ask.
What if I do not own the recording?
Most podcast hosts and conference organizers are happy for you to clip your own segment, because it promotes their event. We write the request for you to send. Anything that comes back as a no gets dropped, and we tell you before we build a batch around it.
How old can the material be?
Two years is a sensible outer edge for operational content. Anything that references pre-2023 policy gets reframed with a current lens or cut, because a clip that dates you is worse than no clip.
Do you edit the video in-house?
Yes. Clips are cut, captioned and colour-corrected before you see them. You are reviewing finished work, not storyboards.
What if the audio is bad?
We can clean up conference-floor audio, room echo and the usual lavalier problems. If a recording is genuinely unusable we say so rather than shipping something that makes you sound cheap.
Can I combine this with Thought Leadership Content?
Most clients on this track eventually do. The archive gets you twelve weeks of runway; the monthly interview keeps the feed going after that and gives you material on whatever is in front of you right now.
You have already recorded the material. Let us find out what is in it.
Send us the links. We will tell you what a quarter of your archive is actually worth before you commit to anything.