Thought Leadership Content That Sounds Like You Wrote It.
One recorded call a month is all we need. You talk about what you are seeing in payer contracts, staffing and AI adoption. We turn that into the posts and articles your industry reads, and nothing goes out until you have approved it.
Four reasons executives never start publishing.
We hear these on nearly every first call. Each one has a mechanical answer.
I do not have the time
Between board prep and operating reviews, writing is the first thing to fall off. So we do not ask you to write. You give us 45 minutes on a recorded call and approve drafts from your phone.
I would not know what to say
You already say it, in operating meetings and vendor calls. The positioning session picks the two or three subjects you know better than almost anyone, and every interview goes back to those.
It will read like marketing
Drafts are written from the transcript of you talking. Your sentence structure, your examples, your habit of saying “look” before the point. If a draft does not sound like you, that is a revision, not a discussion.
Compliance will never clear it
We write about operations and method: how a workflow broke, what the fix cost, what you would do differently. No patients, no contract terms, no unreleased numbers. You see every line before it publishes.
One call in. A month of publishing out.
Positioning session
Sixty minutes, once at the start. We work out the two or three topics you can speak on with more authority than almost anyone in the market, and who needs to hear it.
Monthly interview
Forty-five minutes on a recorded call. No prep and no homework. We ask about what actually happened this month; you talk the way you would to a peer.
Drafting from the transcript
Eight to twelve posts and one long-form piece, written from your own phrasing. Each draft cites the moment in the call it came from, so you can check it against what you said.
Your approval
Everything arrives in one document. Approve, edit or kill any of it. Nothing is scheduled until you have signed off, and there is no default-publish deadline.
Publishing and reporting
We schedule the calendar, draft replies to comments in your voice for your approval, and send a one-page report at month end covering reach, follower growth, profile views and inbound.
The monthly deliverable, in plain terms.
No retainer tiers to decode. This is what lands every month.
LinkedIn posts
Written from the interview transcript, each one built around a single claim you can defend. Scheduled across the month rather than dumped in a week.
8–12 / monthLong-form article
One piece a month for LinkedIn Articles or your newsletter, 900 to 1,400 words. This is where the argument that will not fit in a post goes.
1 / monthComment and reply support
When a health plan CMO replies to your post, that thread matters more than the post. We draft responses in your voice for your approval, within business hours.
IncludedPositioning review
Forty-five minutes each quarter to adjust the topics as your role or the market moves. Risk adjustment operators who moved into AI governance in 2025 needed this.
QuarterlyPerformance report
One page. Reach, follower growth, profile views, and the inbound worth naming: speaking invitations, press requests, candidates who mentioned a post.
MonthlyWe only write what an operator could write.
General healthcare commentary does not move anything. The posts that work for our clients are the ones nobody outside the job could produce: what broke, what the workaround cost, what you would do differently with the same budget.
Trend round-ups, conference recaps that read like agendas, and anything where the takeaway is that healthcare is complicated. If a post could have been written by someone who has never run the function, it does not go out.
Topics our clients own
Will it actually sound like you?
Here is the mechanism, using a line from a client transcript. The post is the same sentence, cleaned up for the feed.
…we spent about eight months looking at it as a coding accuracy issue.
The coders were fine. The problem was that nobody owned the chart three days before the visit, so by the time anyone looked, the window had closed.
Which is a scheduling problem wearing a coding problem’s clothes, honestly.
We spent eight months treating this as a coding accuracy problem.
The coders were fine. Nobody owned the chart three days before the visit, so by the time anyone looked, the window had closed.
It was a scheduling problem wearing a coding problem’s clothes.
Who this works for, and who it does not.
- You have ten years or more of operating experience inside healthcare, on the payer, provider or vendor side.
- You can hold one 45-minute call a month and read drafts within a week.
- What you want is inbound: board conversations, speaking invitations, candidates who already know your thinking.
- You are willing to take a position that a competitor might disagree with in public.
- You want ghostwriting you never look at. We will not publish under your name without your sign-off.
- You want daily posting. Eleven considered posts beat thirty filler ones, and we would rather do the eleven.
- You need product launch copy or demand-gen sequences. That is a different job and we are not the right shop.
- Every draft has to clear four internal reviewers before it moves. The cadence will not survive it.
Before you ask.
Who owns the content?
You do. The drafts, the transcripts, the calendar and the reports are yours, and they stay yours if we stop working together. We do not keep a licence to reuse your material and we do not publish it anywhere else.
What if I miss a month’s interview?
We keep the cadence going from the previous transcript and the material you have already approved, then catch up on the next call. Most clients miss one call a year around board season and the feed never shows it.
Do you post from my account or yours?
Yours, using a scheduling tool you authorize. You can revoke access at any time, and you can see everything queued before it goes. We never change your headline, photo or profile without asking.
How is this different from an agency retainer?
Most agencies write about your company. We write as you, about your function, and the byline is yours. There is also no account manager layer: the person interviewing you is the person writing the drafts.
How quickly does anything change?
Reach usually shows a clear trend by month two and compounding follower growth by month three or four. Speaking and press inbound is lumpier, and tends to arrive in clusters once your name has been circulating for a quarter.
Start by seeing what your name already says about you.
A 30-minute call. We bring the audit of your current visibility; you decide whether the gap is worth closing.